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With a supercharged year of sport

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The only predictable thing about live sport – It’s a boost for business

Watching live sport together through your fingers as your heart pounds in your chest. The joy and the heartbreak. That’s what keeps fans coming back to pubs and bars thrilling season after thrilling season.​ Which is a huge boost for business because fans spend up to 47%* more during live games and are 61%** more likely to come back.​

Sky Sports is set to deliver another nail-biting and dramatic football season with over 400 live matches this season, including action from the Premier League, FA Women’s Super League, Scottish Professional Football League, English Football League and Carabao Cup. Download our full sports calendar here.

Premier League

  • Enjoy 26 exclusively live fixtures across the opening eight rounds of the season, with at least 3 matches every weekend including all of the big head to heads involving last season’s top six


  • Give business a boost with three mid-week matches and two rounds from the Carabao Cup in the first eleven rounds of fixtures.

Scottish Premiership

  • Both Celtic and Rangers will be part of Sky’s opening weekend schedule. Plus, you can show the first Edinburgh derby and Old Firm clash in August and September.

Women's Super League

  • The Women’s Super League returns in September on Sky Sports, the home of the WSL. Liverpool will host both Chelsea and Everton on their top-flight return , while last season’s champions, Chelsea will also entertain Manchester City in September – live on Sky Sports.

By showing an unmissable line-up of live sport this summer, you’ll become known as the place to be when it comes to big international tournaments. Plus, we provide personalised marketing support as part of your subscription, helping to establish your venue as a go-to destination for live sport.

Give us a call on 08442 414 661 to talk about how Sky Sports’ supercharged year of sport could help boost business, or fill in our simple form below and we’ll be in touch.

Sources: Those who watch sport OOH spend on average £126 a month eating/drinking out, compared to an average £86 (+47% ) by those who go to pubs/ bars but don’t watch sport - (CGA BrandTrack Aug and Oct 21). **61% of returning regulars agree that they are more likely to go back to a pub where they’ve watched live sport, even when not intending to watch sport - Ipsos OOH Viewing Panel – Oct 21. For verification, contact

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