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Privacy Policy and Cookies Notice

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Privacy Policy and Cookies Notice(last updated 24th July 2019)

This privacy notice informs you about to the way we, Sky Business, use your personal data. If you are a Sky residential consumer (as opposed to a Sky Business customer), please refer to instead. To make it easier to read, we have split it into two parts: In the first part (“General Information”), you can find out more about who we are, how you can get in touch and what rights you may have in relation to your personal data. In the second part, we explain how and why we use your personal data, including with whom we share it and how long we keep it.

General Information

Who we are and how to get in touch

We are Sky UK Limited and Sky Business is the trading name of our business division. Our company number is 02906991 and our registered address is Grant Way, Isleworth, Middlesex, TW7 5QD. We are a wholly owned subsidiary of Sky Limited.

We have appointed a data protection officer whom you can reach via or by sending your query to the address above, marked for the attention of “Data Protection Officer – Sky Business”.

Your rights

We are legally required to let you know about the rights you may have with respect to your personal data:

  • You have the right to request from us access to or rectification or erasure of the personal data we hold about you.
  • You have the right to request us to restrict the processing of the personal data we hold about you.
  • You have the right to object to us processing personal data relating to you.
  • Where you have given us consent to process your personal data, you have the right to withdraw that consent at any time.
  • You have the right to obtain certain personal data from us in a format that can be transferred electronically to a third party (also called “data portability”)

If you wish to exercise any of these rights, please get in touch with us as described above. Whether your right can be exercised depends on the circumstances so if you exercise your rights we will check whether that exercise is valid. We will keep you informed throughout this process.

Finally, you can also submit a complaint to the Information Commissioner’s Office if you are unhappy with how we process personal data relating to you. The Information Commissioner’s Office’s contact details are available via

Using your personal data

This part of our privacy notice covers our use of your personal data. In summary, we mainly use your personal data in the context of providing you (or the company you work for) with Sky Business services. We also use them to better understand and research how those services are used.

How and why we process personal data

Types of personal data we may hold about you and controllership

When you access the webpages we host (such as, inquire about the Sky Business services we provide, buy them, require customer support or otherwise interact with us, we collect personal data relating to you. This “Account Information” is comprised of information about you (such as your name and contact details) as well as how you use and pay for our services (where you are a sole trader or a partner in a partnership).

We are the data controller for this Account Information. Where we share it with others, they will also act as independent data controllers.

Purposes and legal bases

If you are a sole trader or partner in a partnership, we use your Account Information for the primary purpose of managing your account with us. If you personally do not have an account with us but if you manage a business account or interact with us on behalf of that business, we use the Account Information that relates to you (such as your name and contact details) for the same primary purpose. Where you are a sole trader or partner in a partnership, this includes processing for the purposes of credit checks, credit management, and debt recovery. This can involve sharing some of your Account Information such as your name and payment details with third parties, as further described below.

In addition to the main purpose described above, we also use your Account Information for marketing purposes as well as to carry out analyses relating to how you (or you on behalf of your business) use your Sky Business account and the services relating to it. This includes, subject to your preferences, contacting you for marketing by post, telephone, email or SMS and using and publishing information about your premises in applications designed to promote the availability of Sky Business services at your premises.

Both of these ancillary purposes are in our legitimate interest as we want to increase the reach of our services in the market, ensure they are delivered effectively and continue to improve. This can involve sharing some of your Account Information such as your name and contact details with third parties, as further described below.

We do not currently process personal data in the context of automated decision-making or profiling that would produce legal or other significant effects for you. If that changes at any time in the future, we will notify you beforehand as required.

How and with whom we share personal data

As explained in the section entitled “How and why we process personal data”, we may share:

  • Account Information required for credit checks, credit management, and debt recovery with third parties so that they can, respectively, provide us with information about your credit status, help us recover debt and protect us and others from fraud.
  • Account Information required to market our and our business partner’s products and services with other companies also owned by Sky plc as well as our other business partners.

You can obtain a list of these third parties (as well as, where relevant, information regarding any transfers of personal data outside the European Union by contacting us as described above.

Further, we may also share your Account Information with anyone who takes over our business or with anyone as required by law or in order to protect or enforce our rights or the rights of any third party or in order to detect and prevent fraud and other crimes. You will be informed of the identity of such recipients subject to applicable law, if and when such sharing takes place.

How long we keep personal data

We keep your personal data in this context for the following periods, after which we delete it.

  • We keep your Account Information for 7 years after your cease receiving Sky Business services from us.
  • Where you do not personally receive any Sky Business services from us, we the period for which we retain the relevant Account Information such as your name and contact details, for a shorter period.

The periods listed above may be shorter where the legal basis for keeping the personal data no longer applies.

Instead of deleting personal data in this context, we may put it beyond use which means that, subject to applicable laws, we ensure that where personal data is retained in backups, we delete it before any data is restored from such backups.

Cookies Notice

When you create or log in to an online account you agree to our privacy and cookies notice. Otherwise, by continuing to use our websites, content, products or services you agree to the use of cookies as described in this notice.

You should be aware that when you access or use our content, products and services, we may collect information from the devices you use to receive Sky content, products and services by using 'cookies'.

If you'd like to learn how to manage these cookies and choose whether or not to receive information of different types, please see the section "Controlling My Cookies" below.

What are cookies and how do they work?
Cookies are small bits of text that are downloaded to the devices you use to receive Sky content, products and services and access online information. Your browser makes these cookies available every time you visit the website again, so it can recognise you and can then tailor what you see on your device.

What do you use cookies for?

Cookies are an important part of the internet. They make using devices and accessing online information much smoother and affect lots of the useful features of websites. There are many different uses for cookies, but they fall into four main groups.

Cookies that are needed to provide the content, product or service you have asked for

Some cookies are essential to help your devices download or stream the information, or so you can move around websites and use their features. Without these cookies, content, products or services you've asked for can't be provided.

Here are some examples of essential cookies:

  • Positioning information on a smartphone screen, tablet device or other screen so that you can see the website and use its functionality.
  • Keeping you logged in during your visit or enabling you to stream content; without cookies you might have to log in on every website you visit or repeatedly adjust your volume and viewing settings.
  • When you add something to the online shopping basket, cookies make sure it's still there when you get to the checkout.
  • Some are session cookies which make it possible to navigate through the website smoothly.

Improving your browsing experience

Cookies allow the application or website to remember choices you make, such as your language or region and they provide improved features.

Here are a few examples of just some of the ways that cookies are used to improve your experience on our applications and websites:

  • Remembering your preferences and settings, including marketing preferences, such as choosing whether you wish to receive marketing information.
  • Remembering if you've filled in a survey, so you're not asked to do it again.
  • Remembering if you've been to the application or website before.
  • Restricting the number of times you're shown a particular advertisement. This is sometimes called 'frequency capping'.
  • Showing you information that's relevant to content, products or services that you receive.
  • Giving you access to content provided by social-media sites like Facebook or Twitter.
  • Showing 'related article' links that are relevant to the information you're looking at.
  • Remembering an application or website you've entered, such as weather forecasts.


We like to keep track of what websites, information and links are popular and which ones don't get used so much, to help us keep information relevant and up to date. It's also very useful to be able to identify trends of how people navigate (find their way through) our information and when and where 'error messages' may originate.

This group of cookies, often called 'analytics cookies', are used to gather this information. The information collected is grouped with the information from everyone else's cookies. We can then see the overall patterns of usage rather than any one person's activity. Analytics cookies are used to improve how an application, a website and its pages work.

Our applications, web locations, websites and communications you get from us also contain small invisible images known as 'web beacons' or ' pixels'. These are used to count the number of times the page or email has been viewed and allows us to measure the effectiveness of the communication.

Affiliate cookies

We also use 'affiliate' cookies. Some of our web based information will contain promotional links to other companies' sites. If you follow one of these links and then register with or buy something from that other site, a cookie is used to tell the other site that you came from one of our sites. That other site may then pay us a small amount for the successful referral. For more information, see the Internet Advertising Bureau's guide about how affiliate marketing works.

How we show advertising and marketing that is relevant to your interests?

We sell space on some of our websites to advertisers. The resulting adverts often contain cookies. The advertiser uses the browsing information collected from these cookies to:

  • Restrict the number of times you see the same ad (frequency capping).
  • Help show other advertisements that are relevant to you while you're accessing our information. This information about your browsing activity may be grouped with information about what is being accessed by other users, into interest groups, and then used to show you advertisements based on those interests. This is often called online behavioural advertising (OBA). OBA is a way of using information about your web-browsing activity, collected by using cookies, to group you with other users into interest groups and show you advertisements based on those interests.

Sometimes our websites contain advertisements for our own Sky products. These advertisements use cookies in the same way as described above.

Cookies Explained

Neither we, nor the companies who show advertisements on our sites sell personal data collected from cookies to any other organisations.

It's easy to choose not to receive behavioural advertising and manage your cookies if you want to.

Controlling my Cookies

How can I see and manage my cookies in my browser?

Virtually all modern browsers allow you to see what cookies you've got, and to clear them individually or clear all of them. To find out how to do this go to, which contains comprehensive information on how to do this on a wide variety of desktop browsers.

How can I choose not to receive Online Behavioural Advertising and other tracking cookies?

In addition to the controls available on your computer, there are other ways of choosing not to receive Online Behavioural Advertising and other tracking cookies.

Please note that most of these choices work by setting a cookie that overrides the behavioural advertising cookie. If you clear all your cookies, you will also clear these opt-out cookies, therefore changing your preferences. In this instance you would need to choose again.

Organisations which provide more information on Online Behavioural Advertising