SKY BUSINESS BLACK FRIDAY CAMPAIGN – 6-MONTH CONTRACT

Available now through 8 December

This Black Friday, Sky Business is offering landlords and business owners a rare, limited-time opportunity: a 6-month contract instead of the standard 12-month term. This means venues can unlock Sky’s biggest festive sporting moments with far more flexibility—perfect for attracting customers during the busiest trading period of the year.

What Your Venue Gets This Festive Season

From now until 8 December, businesses that sign up can screen an exceptional programme of live sport, including:

• Festive Premier League Football – Over 20 extra live games in December, giving venues a major draw across midweek nights, weekends, and the crucial Christmas and New Year period.
• The World Darts Championship – One of the biggest pub-audience events of the year, driving repeat visits, longer dwell times, and a lively atmosphere throughout December and January.

Key Benefits for Pubs, Bars, Clubs & Hospitality Venues

1. Increase Footfall During the Crucial Festive Trading Window

Live sport, especially football and darts is a proven driver of footfall. The extra December fixtures give you more opportunities to pull customers in on otherwise quieter nights.

2. Boost Sales & Dwell Time

Sporting events increase:

Drink and food sales

Group bookings

Time spent in venue (especially during multi-match evenings)

3. Stand Out from Local Competition

With 20 extra Premier League games, you’ll have more exclusive content than many nearby venues—helping you become the go-to destination for fans during the festive season.

4. Low-Commitment, High-Reward

The 6-month contract is ideal for:

• Seasonal venues

• New operators wanting to trial live sport

• Businesses wanting premium content without a long-term tie-in

5. Create a Festive Atmosphere That Brings People Back

 The World Darts Championship in particular delivers:

• High energy
• Fancy dress nights
• Multiple opportunities for promotions and themed events

It’s one of the most commercially valuable events for pubs every year.

Sign up today and call 0818 00 1620